This article featres a list of 10 commonly used acronyms and abbreviations on the internet and features their definitions.
The internet jargon can be very tricky when you are first starting out. The more you use those terms, the more familiar you become with them. However, there are so many and you can easily forget or fail to recall some. Below are the definitions of some of these acronyms and abbreviations:
1. PPC - Pay Per Click Many people have heard of it. Pay per click is as obvious as it sounds. It is one of the most common types of advertising on the internet. What happens is, if you click a Pay Per Click ad, the publisher of the ad (the site owner) earns money. Payment varies according to the advertising network, the category the website/blog belongs to and how popular the website is. Google Adsense is one of the most common PPC ad networks.
2. CPA - Cost Per Action
CPA stands for Cost Per Action. With CPA, it is not about getting clicks on the ad, but about people performing a desired task, an action. It can be anything: clicking on a link, signing up for a newsletter, filling in a survey, buying something… The publisher gets paid when people complete the required action.
3. SEO- Search Engine Optimization
SEO is something almost all web writers are familiar with; as more often than not, our paychecks and recognition depend on how easily and often people can find us through search engines. That’s why we try to tag our work with specific keywords that will help us be found more conveniently. Currently, the most dominant search engine is Google, but rankings on Yahoo and Microsoft’s Bing also matter. Also note that the latter two might be partnering up to a form a giant search engine that will challenge Google.
4. PR- Google Pagerank
I studied Business and Advertising in college so for a long period of time, PR meant Public Relations to me. However, now PR also stands for Google Page Rank- which essentially measures how important and popular your site is.
Google ranks websites on a scale of 1 to 10, 1 being the lowest and 10 the highest. Note that many websites are not ranked at all and while it is a big deal to be ranked as high as you can, it is not the end of the world. Some sites manage just fine without any or high ranks.
Firefox has plugins you can download so that you automatically can see the pagerank and Alexa rating of a website. Google also has its own page where you can write the URL and find the rank of any website. http://www.googlepagerankchecker.com/
5. EPC: Earnings Per 100 clicks
EPC stands for how much money you will be making for 100 clicks. I had totally forgotten about this acronym until I came across on a CPA network page I was using. It lets you know how much money you can expect to earn from a campaign.
6. CPM - Cost Per a Thousand Impressions
While for people supporting PPC ads, valid clicks are the most important, CPM networks offer you to make money by showing the ads. The more times an ad has been seen, the better.
7. CTR – Click Through Rate
CTR is about the relationship between how many times your ads have been seen and how many times it has been clicked on. It is calculated by dividing the number of people who clicked on the ad by the number of times it was seen (number of impressions). The higher your CTR is, the better your PPC earnings will be.
8. SEM - Search Engine Marketing and 9) SERP - Search Engine Results Page
Search Engine Marketing is a type of Internet Marketing. The goal is to market/promote websites by making them more visible to the search engines and their SERPs – which are search engine result pages. These are the pages the engines throw your way when you search for something. You want to be on pages 1 and 2, and maybe 3, as people aren’t likely to skim more than a couple of pages. This is where SEO comes in- SEO is one of the tools search engine marketers use to promote websites.
10. Vblog- Video Blog
Blogging hasn’t been only about texts and images for a long time. Many bloggers use videos as a form of sharing their views and insights, and not just text. You can use only video or you can integrate videos with texts and pictures. Gary Vaynerchuk is especially famous for his video blog